The airy Amazon clay mask has a slight spongy consistency due being infused with carbonic acid. It supposedly helps the mask be applied evenly however when I applied it, it was clumpy. When I first opened the jar, it was a bit dry the edges and the entire clay mask was giant ball in the middle not touching the side of the jar. The mask was spread unevenly no matter how I tried but in the thin areas it hardens when it dries. And God oh Almighty, it takes forever to clean off my face! Even with a wash clothing but it was worth the effort. My face did feel a bit tight even with lotion on but it my skin was smooth and soft afterwards.