How to Make Your Foundation Last
1. Build your base - moisturizing is important because foundation collects on dry spots; choose a lightweight lotion that absorbs completely. If you have oily skin, you can skip it. Give it five minutes to sink in, the apply primer. Some formulas are actually too smooth, and foundation slides off. Find a primer that’s slightly tacky even after it dries.
2. Use your liquid assets - I get the best results from opaque liquid foundation. Powder makes a dry, cakey mess, and creams look heavy and settle into fine lines. Anything too sheer just won’t last very long.
3. Start with less - full coverage foundation lasts longer and looks better when you’re stingy. That’s because whatever doesn’t make direct contact with the skin will slip, slide, and crease. I apply it in thin layers using a flat top kabuki brush. Start with a dot on the forehead, one on each cheek and another on the chin, then buff it over the entire face and neck. Stipple another layer over any blemishes.
4. Powder sparingly - it’s true that powder set foundation, but it can change the color and settle into creases. I use translucent powder so the foundation shade stays true, and I apply it to the center of the face only. That allows light to catch on the brow bone and cheekbones and gives the face a bit of a glow.