The neutral lipstick is a soft beige color and is packed with clay and natural butters like mango, avocado and shea. The lipstick promises to provide rich, vivid and long lasting color. The lipstick went on smooth and felt creamy. Personally, the color was not my favorite. I was looking for a neutral color but this matched my natural lip color to well. And it didn't last very long. I had to reapply quite often.