The creamy full coverage bright brick red lipstick goes on smoothly. It leaves a nice matte finish and stains lips to give it an everlasting last. The lipstick is fortified with vitamins A, C, and E to provide hydration to lips. I didn't notice any hydration benefit, though. I love the color but the stain didn't last very on me but the remnants of the color still looks pretty when topped with gloss.