The solar baked natural clay blush promises 12 hours of coverage. The Amazonian clay reduces oil around pores to keep the product lasting longer. The clay's nourishing and hydrating properties help restore skin's moisture. The color reminds me a bit of Stila's Kitten but without the summer. It has a bit of a sand color. I also don't notice the blush lasting 12 hours. The color kind of washes me out and I will probably use this as a highlighter or as an eyeshadow.