A new type of lip tint, where you smooth on some of the formula and wait a few minutes to dry before peeling off the dried product to reveal a "wine color" tint. The smudge proof lip tint promises to be budge proof for 12 hours. I felt the tint was more sucking on a red lollipop in color than wine color. I would recommend using a lip scrub and lip balm to ensure there is no flakes on your lips, otherwise it would be painful to pull off. Another thing to note, be sure to use enough product otherwise it will look blotchy (or use too much and it bleeds through and goes on your teeth -- I am still trying to find the perfect ratio!) An interesting product and I will definitely try other colors.