This
toothpaste is made for older kids [those who are a child at heart] who
have outgrown kiddie flavored toothpaste like strawberries and bubblegum
but don’t like overpowering mint flavor in regular toothpaste. Like
Tom’s toothpaste it has no artificial dyes, sweeteners or flavors while
strengthening enamel and freshening breath. When I saw this I didn’t
realize it was going to have a mild taste, I thought with a name as
“Wicked Cool” it would be blast of cool mint. I like my toothpaste to
leave my mouth with a strong minty taste as I usually have a two hour
commute to work and people are thisclose
to my face. The toothpaste does foam up well but I think I am going to
save it for days when I am going to have breakfast after brushing and I
don’t want a strong minty taste.