The gel based blush is packed with 5 super antioxidant superfruit such as maracuja, goji, acai, acerola, and pomegranate. The soft berry blush imparts a soft natural looking flush. The blush is easy to apply and blend. After application, the blush sets in 20 seconds and doesn't budge. This is one of my favorite blushes as it super easy apply on the go and doesn't really need any additional tools other than my fingers.