During the summer months, spending time at the beach or under the frigid air of my beloved AC, my skin gets dry, flaky, scaly and a bit itchy. I saw this in the shelf and I thought I might give this a try since it promises 24 hour hydration and helps with dry and itchy skin. The lotion is a packed with beta-glucan, zinc, Chamomile, amino acids, and Vitamin A, C, E. The creamy lotion did go on smoothly and left my skin feel soft and smooth. I didn’t notice if they lotion lasted a full 24 hours since I usually put lotion on once or twice day. Overall, I did like and I would use it again.