The matte lipstick is highly pigmented and goes on silky smooth (be sure to use a lip scrub or apply lip balm and blot). The lipstick is formulated without any parabens, sulfates, phthalates, synthetic fragrances or dyes, GMOs or Triclosan. The "nourishing" stain is packed with emollients, antioxidants fruit extracts, cili fruit, goji berry, and vitamins A, C, and E to protect and nourish lips. The lipstick went on smoothly for me and left a gorgeous matte red stain on lips. While, the lipstick promises to keep lips soft, I found it a bit drying. I also love how it doesn't transfer when drinking. I had gotten this in the small size (while waiting in line at Sephora..damn those little boxes of goodies) and loved it and eventually bought the bigger size. Do note, the small ones dry out incredibly quick and has a relatively small amount of uses. I should have just saved time and money and bought the bigger size from the beginning.