Love the oh-so-cute packaging for this blush. The plastic container is like the standard BB/CC container with a strip of bacon sealing the container. The pouf is similar to stiff sponge that helps deposit, blend and disperse the product. The product is a mixture of marshmellowy, spongey, mousse with a bit of a bounce. It has a wet feeling but the product goes on dry and left a chalky finish. It takes a feel swipes of the sponge to get color which goes on sheer but it is buildable. I like that it's sheer and not very bold which is good for people who work in places with strict dress codes.