The full matte coverage lipstick promises to go on smoothly. However, the first few swipes I noticed it tugged against my skin and didn't go on evenly. I am assuming there was a thin layer of wax which probably caused the tugging. And after a few uses, the lipstick would go on smoothly. The lipstick is enriched with pomegranate, goji fruit, and grape seed extracts but, I found the lipstick to be drying on my lips. Overall, I still found the highly pigmented lipstick a great buy for $7.