The creamy eyeliner with the built-in brush made it easy to apply eyeliner, even to do the coveted cat eye with ease. The gel eyeliner goes on smoothly and it dries very quickly. I love that the color lasted all day and it didn't even smear. I really love this eyeliner and can't wait to try other colors. The chocolate color was a bit darker than I expected but very easy to use for everyday wear.