The mascara promises 300% more visible lashes with the spoon brush. The pro-keratin rich formula promises to lift and separate lashes for fuller and visible lashes. I found the patent wand easy to use and get my lashes in the tiny corners. But my lashes were not separated and stuck together looking like spider webs. Plus the mascara smudged a lot, or maybe I just kept blinking too quickly. Overall, I didn’t really like this one that much.