10 Hard Lessons Learned in the Trenches
1. Get people to confide in you.
2. Become a media darling
3. Win over a room full of sharks
4. Collaborate with rivals
5. Forge ahead after an epic failure
6. Call in favors - be the person that does for folks. People never feel put out by someone who they know has other people’s backs.
7. Know how to champion unpopular positions.
8. Avoid saying something you’ll regret in a crisis.9. Embrace criticism and your critics.