The melted lipstick formula is describe as having the shine of a gloss, lasting power of a stain, and color of a liquid lipstick. The hot pink lipstick has a creamy, glossy finish. The highly pigmented lipstick went on smoothly and evenly (be sure to exfoliate prior to application). The glossy finish after application looked a bit matte to me. The formula isn't hydrating or drying but the color didn't last very long. The color left after 2 - 3 hours but it left a soft stain behind.