The gloss is a creamy orange pink with a hint of shimmer. The company claims it is clinically proven to maximize and maintain lip hydration and fullness. The gloss is packed with brown algae and Balkan Botanical infusion to promote healthy lips. The gloss promises to smooth, firm, hydrate and improve the appearance of the skin. The color went on sheer and lasted for 15 to 20 minutes. It made my lips a bit soft for an hour and wore after that. Also, be sure to exfoliate otherwise the color might pool up on dry flaky skin. Overall, it is a mediocre gloss for $21.