I came across this lipstick one Sunday when cleaning up my stash. The classic red goes on smoothly and stays put for 3 - 4 hours even while drinking water. It is creamy but felt drying. A cute red lipstick at an affordable price (paid $8). The R.E.I.G.N. brand was founded in 2013 by Joshua Brands in partnership with the Miss America Organization. Proceeds of each sale is goes to helping support the Miss America Organization’s Scholarship Program. A lipstick that not only makes look good but feel good.