The Doucce Luscious lip stain goes on glossy but dries matte. It promises a full coverage application and to last all day. It took a few swipes before I got full coverage and after an hour or two, I noticed that the top layer rubbed off. However, my lip had a faint stain. I didn't like that the color didn't apply smoothly or evenly. The next time I am going to use a lip scrub so, that could hopefully help with the application. Overall, it's not my favorite lip stain but, I would be open to trying a different color.