This shimmery purplish pink goes on thick but is not sticky. There is a slight tingling feeling after applying the lip gloss, I'd guess due to the plumping agents in the lip gloss. The gloss has nice smell and after the gloss and glitter dissolves it left my skin feeling soft. This lip gloss is formulated with tiny, dehydrated, marine collagen micro spheres, which leaves your looking simply delectable. While this lip gloss is amazing, it is quite pricey. I bought this gloss as a treat after a horrible day at work, if you can afford it and really need a treat, go ahead and splurge on it [but try not to buy it for more than $20 – although each $1 will be going towards FusionBeauty and Seven Bar’s Kiss Away Poverty campaign].